HubSpot is a CRM designed for marketing and sales, separate from your management. Odoo CRM is part of an ERP: the same base manages leads, quotes, inventory, invoices, and accounting. For a SME that wants a single tool, Odoo is cheaper than the Pro edition of HubSpot; for a team that relies on inbound marketing, HubSpot goes further.
At Nuprod, Odoo Silver Partner integrator in Gironde, we compare the two tools here based on what matters for a SME: the actual price, commercial functions, marketing, and the link with the rest of the company. Prices recorded in November 2026.
Updated on November 10, 2026.
To remember
- HubSpot has been sold since October 2026, in Europe, in one edition per account and per seat: €20 excluding VAT in Starter (€7 in limited offer), €90 in Pro, €175 in Enterprise, per month with annual billing. Pro and Enterprise require paid onboarding support.
- Odoo includes the CRM in its subscription: €19.90 excluding VAT per user per month for the first year, all applications included. The CRM alone is free with the "One Free App" offer. Employees who do not sell can switch to Light User, at €7.90 per month.
- The main gap : HubSpot does not manage inventory, accounting, or production. A connector to your ERP is needed. In Odoo, the quote becomes an order, delivery, then invoice without changing tools.
- The strong point of HubSpot : marketing automation, content management, and the number of available integrations.
CRM comparison: Odoo or HubSpot in a table
Both tools manage a sales pipeline. They differ on three points: price per user, marketing, and what happens after the signature.
Criterion | Odoo CRM | HubSpot |
|---|---|---|
Nature | A CRM integrated with an ERP | A CRM and a marketing platform, separate from management |
Entry price | CRM alone free ("A Free App"); €19.90 excluding VAT per user per month the first year with all applications | Free tools; Starter at €20 excluding VAT per seat per month (€7 in limited offer) |
Equipped sales team | €19.90 excluding VAT per user, Standard plan | €90 excluding VAT per seat in Pro, plus a mandatory paid startup |
Pipeline, opportunities, activities | Yes | Yes |
Quotes and orders | Native, with online signature | Quotes yes; the order and the follow-up are managed elsewhere |
Invoicing and accounting | Native | In another software, connected by a connector |
Stock, purchases, production | Native | No |
Marketing automation | Email Marketing and Marketing Automation applications | HubSpot's strength: scenarios, scoring, content |
Website and forms | Odoo website linked to the CRM | HubSpot content management |
Telephony | Integrated into the CRM since Odoo 20, with recording and transcription | Calls integrated into the CRM |
Artificial intelligence | Odoo 20 agents, credits purchased separately | Breeze, credits included then billed by usage |
Hosting | Odoo Online, Odoo.sh or your server | HubSpot cloud only |
Integrations | Odoo applications and its app store | A very large catalog of integrations |
Odoo and HubSpot pricing: how much does each CRM cost for an SME?
For 5 salespeople, Odoo costs €1,194 excluding tax in the first year with all its applications. HubSpot costs €1,200 in Starter at the normal price, and €5,400 in Pro, before the mandatory startup. Both pricing structures are calculated per user, without covering the same scope. And at Odoo, employees who do not sell can switch to Light User, at €7.90 per month.
Annual cost, excluding taxes | 5 users | 10 users |
|---|---|---|
Odoo, Standard plan, 1st year (all applications) | €1,194 | €2,388 |
Odoo, Standard plan, subsequent years | €1,494 | €2,988 |
HubSpot Starter, normal price | €1,200 | €2,400 |
HubSpot Starter, limited offer at €7 | €420 | €840 |
HubSpot Pro | €5,400, plus the startup | 10,800 €, plus the startup |
Calculation based on annual billing, using the grids published in November 2026: €19.90 then €24.90 per user per month for Odoo; €20, €7 in limited offer, and €90 per seat per month for HubSpot.
The calculation for the entire company: a SME of 20 people, including 5 salespeople
Monthly cost, excluding taxes, 1st year | What is covered | Price |
|---|---|---|
Odoo: 5 Standard users and 15 Light Users | The CRM for salespeople; leave, expense reports, scheduling, cash register and scanning for others; sales, inventory, billing and accounting in the same database | €218 |
HubSpot Pro: 5 seats | The CRM and marketing for salespeople, without management | €450, plus the startup |
HubSpot Starter, normal price: 5 seats | The CRM for salespeople, without management | €100 |
Calculation: 5 × €19.90 and 15 × €7.90 for Odoo; 5 × €90 and 5 × €20 for HubSpot. With HubSpot, the management of the other 15 employees remains to be equipped in another software.
What the grids do not say
- The scope. The price of Odoo also covers sales, billing, inventory, and accounting. With HubSpot, these functions remain in another software, to be paid for and connected.
- The startup of HubSpot Pro. It is mandatory in Pro and Enterprise. HubSpot has not displayed the price in Europe since October; in September, it was €1,470 in Pro.
- The limits of HubSpot Starter : up to 10 paying users and 25,000 records included.
- The configuration of Odoo. Odoo is often configured with an integrator. The details are in our article How much does an Odoo project cost in 2026?
- The CRM alone. With the "One Free App" offer, Odoo's CRM is free, with no user limits. Adding quotes requires the Sales application, and switches to the subscription: see Is Odoo really free?
- Employees outside the sales team. Since Odoo 20, an employee who only manages their own work (leave, expense reports, scheduling, cash, scanning in the warehouse) can have a Light User license, at €7.90 excluding VAT per month. They do not access the CRM, but they work in the same database as the salespeople. At HubSpot, read-only seats are free, with no management functions. The complete calculation is in the table above.
Pipeline, marketing, AI: what each tool does
Sales tracking: tied
Both CRMs manage a column pipeline, activities to schedule, and the history of each exchange. Odoo adds predictive scoring of leads and the creation of leads from Odoo site forms. Since Odoo 20, telephony is integrated into the CRM: purchasing numbers, recording and transcribing calls. HubSpot offers, in Pro, automatic follow-up email sequences and tracking of opens.
Marketing: the advantage of HubSpot
HubSpot was built on inbound marketing: automation scenarios, landing pages, contact scoring, sales attribution to campaigns. Odoo covers the essentials for a B2B SME, with Email Marketing, Marketing Automation, Events, and SMS, linked to the CRM. It goes less far on campaign analysis.
Artificial intelligence: two similar approaches
Odoo 20 introduces agents that create and modify records within the user's rights, with validation for sensitive actions. HubSpot offers Breeze. In both cases, AI consumes credits: partially included with HubSpot, purchased separately with Odoo.
CRM and ERP: the difference that matters for an SME
A CRM tracks the customer relationship up to the sale. An ERP manages everything that comes next: the order, inventory, delivery, invoicing, and accounting. HubSpot is a CRM; Odoo is an ERP whose CRM is an application.
With Odoo, a sale follows a single thread:
- The website form creates a lead in the CRM.
- The salesperson qualifies it and sends a quote, signed online.
- The quote becomes an order, which reserves inventory or initiates a purchase.
- The delivery goes out, the invoice follows, the payment is reconciled.
- The salesperson sees from the customer record what has been delivered, invoiced, and paid.
With HubSpot and another management software , the sale stops at the won opportunity. The order, invoice, and inventory live in the ERP. A connector is needed for the two to communicate, and to decide which data flows back into the CRM. Without it, you enter everything twice, and the salesperson sees neither delivery delays nor unpaid invoices.
For a small business that sells products or billed services, this criterion weighs the most. For a company whose sales mainly occur online, with a long marketing cycle, the marketing tool may take precedence.
Which CRM to choose for your small business?
The right choice depends on what happens after the signature, and the weight of marketing in your sales.
Your situation | The most suitable CRM |
|---|---|
You sell products and manage inventory | Odoo: sales, inventory, and invoicing in the same database |
You sell billed services by time or project | Odoo, with Project, Timesheets, and Invoicing |
Your growth relies on inbound marketing, with lots of content and long cycles | Both handle marketing automation perfectly |
You are starting with one or two salespeople, with no need for management | Both have a free offer: HubSpot free, or Odoo's CRM with "One Free App" |
You are already using Odoo for management | Odoo CRM: no connector to maintain |
You are attached to HubSpot for marketing, but you need an ERP | Both, connected by a connector |
Our position.At Nuprod, we integrate Odoo, and we recommend it as soon as the sale leads to an order, delivery, or invoice: one tool costs less than a CRM plus an ERP plus a connector. When marketing is at the heart of the business, we advise keeping HubSpot for marketing and connecting it to Odoo for management.
Switching from HubSpot to Odoo, or connecting the two
Migrate from HubSpot to Odoo
- Export your data from HubSpot in CSV format: contacts, companies, and transactions.
- Recreate your pipeline in Odoo: the same steps, the same sales teams.
- Match the fields. HubSpot's custom properties require equivalent fields in Odoo, created with Studio (Custom plan) or by an integrator.
- Import the companies, then the contacts, then the transactions, which become opportunities.
- Test with a salesperson for a week before cutting HubSpot.
The history of emails and notes is only partially retrieved: decide what is worth keeping.
Link HubSpot and Odoo
If you keep HubSpot for marketing, a connector circulates data between the two tools. Integrators offer them, and the Odoo app store has several. Like any third-party module, a connector cannot be installed on Odoo Online: you need Odoo.sh or a server, with the Custom plan.
Set the direction of each flow before choosing:
Data | Recommended direction |
|---|---|
Contacts and companies | From HubSpot to Odoo, at signing |
Won transactions | From HubSpot to Odoo, where they become orders |
Order, delivery, and invoice status | From Odoo to HubSpot, for the salesperson to see |
Products and prices | From Odoo to HubSpot, with Odoo remaining the reference |
Frequently Asked Questions
What is the difference between Odoo and HubSpot?
HubSpot is a CRM and a marketing platform, separate from management. Odoo is an ERP whose CRM is an application: sales, inventory, invoicing, and accounting share the same database.
Is Odoo cheaper than HubSpot?
For comparable business functions, yes compared to the Pro edition: €19.90 excluding tax per user per month for Odoo in the first year, all applications included, versus €90 per seat for HubSpot Pro, plus a mandatory setup fee. In Starter, at the normal price, both are equal, but HubSpot does not cover management. And at Odoo, employees who do not sell can switch to Light User, at €7.90 per month.
How much does HubSpot cost for an SME?
In November 2026, with annual billing: €20 excluding tax per seat per month in Starter (€7 in limited offer), €90 in Pro, and €175 in Enterprise. Pro and Enterprise add a mandatory setup fee, charged once.
Is HubSpot free?
HubSpot offers free tools to get started. Advanced features, automation, and additional users are paid. Odoo's CRM is also free, with no user limits, with the "One Free App" offer.
What is an alternative to HubSpot for an SME?
Odoo, if the sale leads to an order, delivery, or invoice to manage. Pipedrive, if only sales prospecting matters. For inbound marketing, HubSpot remains the reference.
Do you need a CRM or an ERP?
A CRM is sufficient if you are tracking leads without managing inventory or complex billing. As soon as the sale triggers an order, a delivery, or an invoice, an ERP with an integrated CRM avoids double entry.
Can HubSpot and Odoo be connected?
Yes, with a connector. It installs on Odoo.sh or on a server, with the Custom plan, and circulates contacts, transactions, and order statuses between the two tools.
A CRM alone, or a CRM in the ERP?
Choose HubSpot if marketing drives your growth. Choose Odoo if sales extend into orders, deliveries, and invoices: you avoid a second software and the connector that goes with it. In both cases, calculate the price per user over three years, and list everything that happens after the signature.
At Nuprod, Odoo Silver Partner integrator in Gironde, we deploy Odoo's CRM in SMEs, either alone or connected to sales, billing, and inventory. To go further on the functions, read our Odoo CRM guide.
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