CASE STUDYHow did Nuprod support SubOuest's digital transformation with Odoo in 3 months? Discover how SubOuest, a historic diving shop in Bordeaux, modernized its entire operation thanks to Odoo and the support of Nuprod. In just three months, the company digitized its processes, optimized its workshop, and significantly reduced its administrative time.
100 %
Digitally transformed company in 3 months
8 h → 1 h 30
Weekly administrative time
8 s → 10 j
Average repair times
🔧
3 000
Migrated product references
CASE STUDYHow Nuprod supported the digital transformation of SubOuest with Odoo in 3 months?
Découvrez comment SubOuest, magasin de plongée historique à Bordeaux, a modernisé l'ensemble de son activité grâce à Odoo et à l'accompagnement de Nuprod. En seulement trois mois, l'entreprise a digitalisé ses processus, optimisé son atelier et réduit considérablement son temps administratif.
8 h → 1 h 30
Weekly administrative time
100 %
Digitally transformed company in 3 months
8 s → 10 j
Average repair times
🔧
3 000
Migrated product references
"We went from a company almost without digitalization to a fully digitalized company in just three months."
Wassim, CEO of SubOuest
Comment Nuprod a accompagné la transformation digitale de SubOuest avec Odoo ?
Upon taking over SubOuest, a dive shop specializing since 1968, Wassim discovers a company recognized for its industry expertise, but whose organization still largely relies on paper processes.
Accounting is sent by postal mail, inventory management is done manually, teams use several independent tools, and the workshop does not have software that is truly suited to its operations.
The goal is clear: to quickly modernize the company while ensuring business continuity.
To meet this challenge,Nuproddeploys a comprehensive project aroundOdooincluding:
- redesign of the logo;
- creation of a new website;
- implementation of an e-commerce store;
- deployment of the Odoo point of sale;
- migration of more than3,000 product references ;
- development of a custom workshop module;
- training of teams;
- change management support.
A few months later, SubOuest now operates with a unique, connected, and fully centralized system.
Vous souhaitez moderniser votre entreprise avec Odoo ?
Discover how our consultants support you from the audit to the full deployment of your ERP.
| Element | Detail |
|---|---|
| Client | SubOuest |
| Secteur | Specialized retail |
| Localisation | Bordeaux |
| ERP | Odoo |
| Modules déployés | Website • E-commerce • Point of Sale • Inventory • Repair • Appointments • Custom (development) |
| Durée du projet | 3 - 6 months |
Pourquoi SubOuest a choisi Odoo pour digitaliser son magasin de plongée ?
Founded in1968, SubOuest is a company specialized in the sale, rental, and repair of diving equipment.
When Wassim took over the company, he inherited a locally recognized business, but its management tools were no longer suitable for its development.
As he explains in his testimony:
"The store had existed since 1968... but had completely forgotten to digitalize."
The observation is immediate:
- scattered data;
- time-consuming administrative tasks;
- low visibility on stock;
- a workshop difficult to manage;
- an aging website.
To address these challenges, Wassim is looking for a solution capable of centralizing all of the company's processes into a single ERP.
His choice isOdoo, particularly for its excellent value for money and its ability to evolve with the company's needs.
Quels étaient les principaux défis avant la mise en place d'Odoo ?
Before the project, several issues were hindering the development of SubOuest.
Digitaliser une entreprise encore organisée autour du papier
Most administrative processes still rely on paper documents. Accounting is sent by mail. Information circulates poorly between teams.
As Wassim recounts:
"We went from 90% paper management to a completely unified system."
This organization generates significant time losses as well as a high risk of errors.
Optimiser la gestion d'un atelier de réparation avec Odoo
The repair activity represents a significant portion of SubOuest's revenue.
Yet, no software allows for effective tracking of interventions.
Technicians manage several hundred references of spare parts, including specific seals essential for certain repairs.
The lack of visibility on stock leads to delays of up toeight weeks..
Centraliser la gestion des stocks grâce à Odoo Inventaire
With more than3,000 product references, manual management quickly becomes a hindrance to the company's development.
Teams spend considerable time searching for information or checking stock levels.
The goal is therefore to have a real-time synchronized inventory between the store, the workshop, purchasing, and the e-commerce site.
Créer un site web et une boutique e-commerce connectés à Odoo
The takeover of the company also presents an opportunity to completely modernize its image.
The project includes:
- the creation of a new logo;
- the redesign of the website;
- the deployment of an e-commerce store;
- the synchronization of inventory with Odoo;
- the integration of online appointment scheduling.
Beyond the graphic aspect, the goal is to provide a seamless experience for both teams and customers.
"To turn the company around, I turned to Odoo for its excellent value for money."
— Wassim, CEO of SubOuest
Comment Nuprod a accompagné la transformation digitale de SubOuest avec Odoo ?
Choosing an ERP is a strategic decision for a small to medium-sized enterprise. But the success of a project does not solely depend on the selected software. It primarily relies on the ability to understand the company's needs, to adapt the tools to business processes, and to support teams through the change.
This is precisely the approach taken byNuprodduring the takeover ofSubOuest.
Rather than limiting itself to the deployment of Odoo, the teams built a comprehensive digital transformation project, addressing both internal organization and management tools, communication, and customer experience.
Each step was designed to meet a simple objective:to save time for the teams while providing better visibility across the entire operation..
Comprendre les besoins avant de configurer Odoo
Chaque entreprise possède son propre fonctionnement.
Before any installation, Nuprod consultants began by analyzing SubOuest's work processes to identify the main friction points.
Cette phase d'audit a permis de cartographier les différents processus de l'entreprise :
- store sales;
- repair workshop;
- inventory management;
- supplier purchases;
- accounting;
- customer relations;
- digital communication.
This analysis is essential to avoid replicating inefficient processes in the new ERP.
The goal is not to fit the company into software, but to configureOdooaround the real needs of the client.
01
Accompagner le changement et former les équipes
The success of an ERP project relies as much on people as on technology.
After the deployment of the various Odoo modules, the SubOuest teams received personalized support to facilitate the adoption of the solution.
Employees were gradually trained in the daily use of their new work environment.
This skills development allowed for a rapid adoption of the tool and a smooth transition between the old processes and the new organization.
As Wassim highlights in his testimony, even the employees least familiar with digital tools now use Odoo on a daily basis.
02
Les modules Odoo déployés pour répondre aux besoins de SubOuest
In order to centralize all of the company's activities, several Odoo modules have been implemented. Each addresses a business issue identified during the initial audit.
This modular approach allows for an ERP perfectly suited to the needs of SubOuest while maintaining a single platform for all teams.
Repenser le branding et la boutique e-commerce connectée à Odoo
The digital transformation of SubOuest began with a complete overhaul of its image.
Nuprod assisted the company in creating a new visual identity, redesigning the website, and deploying a fully connected e-commerce store with Odoo.
Product catalogs, inventory, and orders are now automatically synchronized between the website and the ERP.
This connection helps avoid double entries and ensures reliable information for both teams and customers.
Centraliser les ventes avec le Point de Vente Odoo
The physical store represents an essential activity for SubOuest.
Thanks to the Odoo Point of Sale module,Point de Vente Odooall sales made at the register are automatically synchronized with the other management modules.
Each transaction instantly updates:
- stock levels;
- billing;
- customer data;
- inventory movements.
Teams thus have a real-time view of the activity without additional handling.
Fiabiliser les stocks grâce à Odoo Inventaire
With over3,000 product references,, la gestion des stocks constituait un enjeu majeur.
inventory management was a major challenge.
Before the project, tracking was largely manual.
Today, Odoo allows for real-time knowledge of available quantities, stock movements, and restocking needs.
This visibility also improves the workshop's operation, which now has the necessary information to prepare for repairs.
Custom
Développer un module sur mesure pour l'atelier de réparation
The repair activity has specificities that cannot always be covered by the standard features of an ERP.
In order to meet the needs of SubOuest, Nuprod developed a specific module that allows for detailed tracking of each intervention.
Teams can now visualize:
- the status of repairs;
- the parts used;
- the references of available seals;
- the estimated timelines;
- the history of interventions.
Une méthodologie projet pensée pour accompagner durablement les PME
Beyond the features of Odoo, it is the support method that allowed SubOuest to successfully achieve its digital transformation.
The project was gradually built around several key stages:
✔️ Analysis of business needs
✔️ Definition of project objectives
✔️ Configuration of Odoo modules
✔️ Development of specific features
✔️ Data migration
✔️ User training
✔️ Support at startup
This methodology secures each phase of the project while ensuring sustainable adoption of the solution by the teams.
As Wassim recalls in his testimony, the availability and support of Nuprod consultants were a true success factor.
Quels résultats concrets pour SubOuest grâce à Odoo ?
Three months after the deployment of Odoo, the transformation of SubOuest is visible throughout the company.
The benefits are not limited to the installation of a new ERP. They translate into a new way of working, where teams finally have centralized, reliable, and real-time accessible information.
This evolution has modernized both commercial management and the operation of the workshop, inventory, and the website.
« On est passé d'une entreprise quasiment pas digitalisée à une entreprise 100 % digitalisée en seulement trois mois. »
01.
Une digitalisation complète qui change le quotidien des équipes
When he took over SubOuest, Wassim discovered a company where the majority of processes were still paper-based.
One of the examples that struck him the most was administrative management.
"We were still sending accounting by mail."
This simple sentence alone summarizes the level of digitalization of the company at the start of the project.
Today, all processes are centralized in Odoo.
Sales, purchases, inventory, repairs, the website, the e-commerce store, and customer information now communicate automatically with each other.
Employees work on a single platform, which avoids double entries and significantly reduces the risk of errors.
02.
Plus de cinq heures gagnées chaque semaine sur les tâches administratives
One of the first benefits observed concerns the time spent on administrative tasks.
Before the implementation of Odoo, many operations were performed manually.
Re-entering information, searching for documents, or exchanging between multiple software occupied a significant part of the week.
As Wassim explains:
"Before, we spent about eight hours a week on administrative tasks. Today, we are down to one hour and thirty minutes."
This time savings represents much more than just an organizational improvement.
It now allows teams to focus on their true profession:
- advising clients;
- developing the store;
- improving the quality of repairs;
- preparing orders more quickly.
03.
Un atelier entièrement repensé grâce à un module métier développé sur mesure
The workshop is a strategic element for SubOuest.
Every week, several dozen diving equipment items are taken in for maintenance or repair operations.
Before the project, tracking interventions was complex and information was difficult to access.
Certain specific parts, such as the different models of seals, required numerous checks before each repair.
To address this issue, Nuprod developed a business module fully adapted to the workshop's operations.
Today, technicians can immediately see:
- ongoing repairs;
- necessary parts;
- stock availability;
- estimated timelines.
The results are immediate.
"We went from about eight weeks of lead time to just ten days."
This improvement directly benefits clients but also the teams, who now have a much smoother working environment.
04.
Une meilleure visibilité pour piloter l'entreprise
One of the most important changes concerns the leader's ability to manage their business.
Before Odoo, information was spread across multiple platforms.
Today, Wassim has a comprehensive view of his company from a single interface.
He can track in real time:
- sales;
- orders;
- purchases;
- stock levels;
- repairs;
- commercial performance.
This centralization allows for anticipating needs and making decisions more quickly.
As he summarizes it himself:
"Today, everything is much easier to track."
Pourquoi cette étude de cas reflète l'approche Nuprod
The SubOuest project perfectly illustrates how Nuprod supports SMEs in their digital transformation.
Each project begins with an analysis of business needs.
The goal is not simply to install an ERP, but to build a solution capable of sustainably supporting the company's growth.
In the case of SubOuest, this translated into:
✔️ a complete redesign of the visual identity;
✔️ a new website and an e-commerce store connected to Odoo;
✔️ a point of sale synchronized with the inventory;
✔️ a custom-developed workshop module;
✔️ the migration of over3,000 product references; ;
✔️ team training;
✔️ continuous support until full ownership of the solution.
This comprehensive approach explains the results achieved in just a few months.
Do you want to successfully transform your business digitally with Odoo?
Every company has its own challenges, constraints, and development goals.
The SubOuest case study shows that a successful digital transformation is not just about installing an ERP. It is primarily based on a methodology, human support, and a perfect understanding of business processes.
AtNuprod, we support SMEs at every stage of their project to build a solution tailored to their activity.
Whether you want to modernize yoursales management, optimize yourinventory, create awebsite connected to your ERP, launch ane-commerce storeor develop specific features, our consultants support you from the audit to the production phase.
Pourquoi faire confiance à Nuprod ?
Choosing an Odoo integrator means choosing a partner capable of understanding your business and sustainably supporting your evolution.
Our approach is based on four pillars:
Understanding your operations before proposing a solution
Every project begins with a thorough analysis of your processes to design an ERP that is truly suited to your company.
Deploying a scalable solution
Thanks to the modularity of Odoo, your ERP evolves at the pace of your activity, without multiplying software.
Training your teams
We place essential importance on user support to ensure a quick and sustainable onboarding.
Supporting you over the long term
Our mission does not stop at production deployment. We remain by your side to evolve your solution and meet your new needs.
Your frequently asked questions about an Odoo project
The duration depends on the size of the company, the deployed modules, and specific developments. Some projects can be completed in a few weeks, while others require several months. In the case of SubOuest, the main transformation was carried out in just three months.
Yes. With its Point of Sale, Inventory, CRM, Purchasing, Website, and E-commerce modules, Odoo perfectly meets the needs of specialized businesses while remaining fully customizable.
Absolutely. When business needs are not covered by standard modules, Nuprod develops specific features to adapt Odoo to the functioning of your company.
An integrator brings essential functional and technical expertise to secure the project, adapt business processes, train users, and provide ongoing support to the company after production deployment.
Ready to launch your Odoo project?
Like SubOuest, many SMEs choose Nuprod to modernize their organization, centralize their tools, and gain efficiency with Odoo.
Whether your project involves creating a website, an e-commerce store, a point of sale, inventory management, a repair workshop, or a complete ERP, our teams are here to help you build a solution tailored to your needs.
Let's discuss your project.
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